Gunnercooke Website design for a top 100 law firm
Gunnercooke is a top 100 law firm with an innovative model – all of their lawyers have over 10,000 hours of experience and employ fixed fees. After a recent brand refresh, they approached creative agency Superfried to develop the user interface design and webpage designs for their new website.
With over 100 lawyers working across every business sector, the main challenge was to develop a design system to organise and manage the volume of data. This was essential to ensure the information design and usability could be maintained via a clean, organised structure and web navigation system.
To ensure the best creative strategy was employed, intense research on website architecture of complex sites was conducted, in addition to client involvement throughout the design process via prototyping. This ensured we understood exactly how potential clients would search for and hire lawyers, before we introduced the web development services of their existing development team.
With the website architecture established, webpage layouts for the content and application of the new branding scheme could commence. The new brand solution featured an angled, graphic device. Although more technically challenging, the application of the style would greatly enhance the visual impact and convey the brand refresh. Close collaboration with the development team was maintained to ensure any design solutions would not impede the responsive performance of the website.
Due to technical restrictions or client intervention, the live website may differ from the webpage designs shown.
Project services
- Website design
- Art Direction
- Information design
Credits
Thumbnail shot by Howard Bouchevereau on Unsplash.